World Association of News Publishers

Through Web Apps, WoodWing Helps Publishers Tap Lucrative New Source of Revenue: 120 Million Google Chrome Users

Through Web Apps, WoodWing Helps Publishers Tap Lucrative New Source of Revenue: 120 Million Google Chrome Users

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Launching its popular Swimsuit Edition on Google´s Chrome Web Store, Sports Illustrated is the first title using WoodWing´s new HTML5 Digital Magazine Reader App

Zaandam, The Netherlands (February 28, 2011) – WoodWing Software (, a leading supplier of cross-media publishing solutions and an innovation leader in the tablet-publishing market, announced today that Sports Illustrated made its Swimsuit Edition available as an HTML5 Web app in Google´s Chrome Web Store. The HTML5 edition of Swimsuit was created using WoodWing´s Tablet Publishing solution and WoodWing´s brand new HTML5 Reader App.

Readers can buy the Web app of Swimsuit in the Google Chrome Web Store, the browser-based application store for Web apps. The payment is handled by Google's payment system, Checkout.

Enabling publishers to reach the 120 million users of the Google Chrome Web browser – as Google reported mid-December 2010 – WoodWing opens up a highly important new monetization channel for publishers of any kind and size.

Using WoodWing´s Tablet Publishing solution, the HTML5 digital publications for display in Google Chrome can be created simultaneously with the editions for the iPad, Android, and webOS tablet devices. WoodWing developed a HTML5 Reader App enabling publishers to present the same interactive digital publications also in the browser.

“HTML5 is seen by many as the future of interactive media-rich content on the Web,” said Erik Schut, President of WoodWing Software. “With our HTML5 Reader App, we offer our customers yet another channel to publish to easily, extending the reach of their publications even more.”

WoodWing´s HTML5 Reader App allows publishers to either use rasterized content or “text as text” – Sports Illustrated has chosen to use rasterized text for the Swimsuit launch. The app will also work with the upcoming Google Chrome OS, which is designed to work exclusively with Web applications.

WoodWing supports iOS, Android, webOS, and HTML5
With the support of iOS, Android 2.2 and 3.0, webOS and HTML5, WoodWing enables newspaper, magazine and corporate publishers to provide their audiences with the best possible media experience – regardless of the platform they are using.

Since the advent of tablet publishing initiated by the introduction of Apple´s iPad in April 2010, the number of apps created with WoodWing´s Digital Magazine Tools has grown to well over 175. Furthermore, publishers worldwide have produced more than 2,000 digital issues, with well over a million downloads per month, making the WoodWing Digital Magazine Tools the most popular tablet-publishing solution on the market today. WoodWing maintains a continuously updated list of apps published using WoodWing´s solution at

About WoodWing
WoodWing Software, with 90 employees, was founded in 2000 and is headquartered in The Netherlands. WoodWing creates the most progressive solutions available on the market for the production of print, online and tablet publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price. WoodWing's customers include renowned magazine, newspaper and book publishers, as well as communication agencies and corporate customers.

WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific and Latin America. Customers are served through select partners. More information is available on the Web at WoodWing is on Twitter at


Michael Spinner-Just's picture

Michael Spinner-Just


2011-03-14 10:44

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