World Association of News Publishers

Mark Allen Group goes live on Gemstone, the Enterprise Sales platform from Miles 33

Mark Allen Group goes live on Gemstone, the Enterprise Sales platform from Miles 33

Article ID:


The system is used to sell multi-channel advertising and media services for their extensive portfolio of magazines in the healthcare, education, business and consumer markets.

10th May 2019, Bracknell, UK – Miles 33 is proud to announce that the Mark Allen Group has gone live on Miles 33's Enterprise Sales Platform, Gemstone, selling advertising into their various media channels as well as event management and media services for their extensive portfolio of B2B magazines in the healthcare, education, business and consumer markets.

The system, tailored to fit the specific needs of the B2B magazine publisher, provides some unique functions. They include:

Controlled Circulation System
This unique module was developed specifically for use by their Engineering/Manufacturing Division to ensure that their B2B magazines reach the correct person in the correct company who has a specific job and a specific set of skills. The Mark Allen Group’s mantra is “Connecting specialist audiences with critical information”. Therefore, having special tools to ensure their audiences are expressly well defined and that their magazines are delivered to by all the right people, is a critical success factor.

Selling of database lists
Equally critical to success is having accurate data. Gemstone’s CRM and Controlled Circulation modules have been applied as database tools to capture and manage the Mark Allen Group’s extensive list of professionals and experts relevant to each industry sector. The CRM has been expanded to include many more records about these audiences. This information can be sorted and filtered by any criteria so the resulting lists can be exported, and sold, by Gemstone.

Specific workflows and processes to cleanse database listings
To ensure these databases are current and accurate, processes have been setup within the Gemstone Workflow module that can extract a specific number of contacts and make them available to Gemstone users. The data can then be cleansed over the phone and then re-ingested back into Gemstone.

All this managed with a single, consolidated, system and user interface as Gemstone enables the Mark Allen Group to consolidate a number of separate systems into one.

About The Mark Allen Group
The Mark Allen Group is a dynamic media company which delivers high-quality content through market-leading journals, magazines, books, events, exhibitions and websites. Their brands offer unrivalled access to specialists in healthcare, education, business and consumer markets.

Overall, the group has more than 85 brands They publish 65 journals and magazines and manage over 200 events and 10 exhibitions per year.
Their success comes from a focus on editorial excellence; in-depth knowledge of their markets’ and their customers’ needs; their commitment to educate, inspire and engage their audiences; and their ability to think differently to provide innovative client-focused solutions.

Please visit the Mark Allen Group at:

About Miles 33
Miles 33 is a global solutions provider for the Publishing and Media markets.
With over 40 years of experience, Miles 33 is one of the largest and longest serving providers to these industries.

The current generation of solutions are designed to manage multi-channel content and cover all aspects of Advertising, Editorial, Internet and Mobile sales and distribution.

All solutions are designed to help publishers increase their revenues whilst lowering costs and improving productivity.

Miles 33 has an innovative licensing model that offers its customers exceptional return on their Investment and is easy on the cashflow.

Miles 33 has offices in Berkshire, England; Connecticut, USA; Milan, Italy and Kuala Lumpur, Malaysia. Miles 33 also has distributors in Latin America, Croatia and Italy.

Visit Miles 33 at:



Michael Spinner-Just's picture

Michael Spinner-Just


2019-05-10 10:38

Press releases fresh from the industry as they reach us. Read more ...

WAN-IFRA offers the supplier companies a plethora of platforms to present their valuable products and services to our top-level publishing community, with top-quality exhibitions, events, webinars and workshops, publications, newsletters and more. Read more ...