World Association of News Publishers

alfa Stylo in use at the largest Bengali newspaper in India

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alfa Stylo in use at the largest Bengali newspaper in India

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09.07.2019 – ABP´s Anandabazar Patrika appeared as early as 1922 with its first edition in India – today it is the most widely read daily newspaper in Bengali with over 1.2 million readers worldwide. The Kolkata-based publishing house also publishes an English-language daily newspaper, The Telegraph, as well as other magazines in Bengali and English. It is not only its high reach that makes the daily newspaper a flagship in its field, the ABP Group is an all-rounder in the Indian market and is represented by several English and Indian language television stations, among others.

With the use of our browser-based layout tool alfa Stylo, which is integrated as a server-based component in ppi Media's customer self-service portal AdSelf, we now also offer a future-proof platform on the Indian market - of course in English as well as in Bengali. But not only Bengali is firmly integrated in our repertoire since 2018, Malayalam and Tamil from the Indian writing system are also no problem for alfa Stylo.

Ad design, whether for classified ads or professionally designed ads, can be edited and submitted quickly and in detail online via the WYSIWYG view, naturally also with the complete typeface of the Bengali writing system. With the combination of the Latin alphabet and the Bengali script, we are expertly equipped to meet the needs of the Indian market. Because our alfa Stylo is the modern layout tool for the advertising field, which is also optimally designed for mobile use, so that ad booking and design are possible from anywhere.

About alfa Media
The alfa OpenMedia integrated end-to-end concept bundles a variety of software modules for the newspaper and media industry. The concept offers a broad spectrum of products that cover all relevant publishing processes: Ad order-taking and processing, CRM, Customer Self Service, web publishing, editing, sales, product planning and production as well as mobile applications for smartphones and tablets.

The individual modules are fully integrated within alfa OpenMedia's shared system structure, while a user-friendly interface facilitates communication and transparency in the operational use.




Michael Spinner-Just's picture

Michael Spinner-Just


2019-07-10 11:14

WAN-IFRA offers the supplier companies a plethora of platforms to present their valuable products and services to our top-level publishing community, with top-quality exhibitions, events, webinars and workshops, publications, newsletters and more. Read more ...