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Torgauer Zeitung starts production with alfa AdSuite Market

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Torgauer Zeitung starts production with alfa AdSuite Market

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16.07.2019 – As part of the upgrade of Röhm Verlag & Medien GmbH & Co. KG’s AdSuite system (conversion to PostgreSQL), partner publisher Torgauer Verlagsgesellschaft has decided to change its ad management system. The start of production was successfully completed on 3 July. As the system is hosted remotely, it was decided to switch 100% to the AdSuite Market installation of the Sindelfinger Zeitung.

With the exception of some central processes such as invoicing and system administration, all areas work exclusively with AdSuite Market. This also includes advertising production, which is completely based on alfa Stylo and the new ASM-InDesign-Integration (InDesign Connector for AdSuite Market).

Torgauer Verlagsgesellschaft publishes a daily newspaper, various magazines and weekly newspapers.

About alfa Media
The alfa OpenMedia integrated end-to-end concept bundles a variety of software modules for the newspaper and media industry. The concept offers a broad spectrum of products that cover all relevant publishing processes: Ad order-taking and processing, CRM, Customer Self Service, web publishing, editing, sales, product planning and production as well as mobile applications for smartphones and tablets.

The individual modules are fully integrated within alfa OpenMedia's shared system structure, while a user-friendly interface facilitates communication and transparency in the operational use.



Michael Spinner-Just's picture

Michael Spinner-Just


2019-07-11 14:48

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