World Association of News Publishers

"Gazeta Wyborcza" changes its slogan to "There is no freedom without solidarity"

"Gazeta Wyborcza" changes its slogan to "There is no freedom without solidarity"

Article ID:


26.07.2019 – On Saturday, July 27  "Gazeta Wyborcza"  returns to its historical slogan "There is no freedom without solidarity", as a way to express editorial support for social groups discriminated in Poland. In connection with this change, the editorial staff prepared articles, videos  and promotional activities, including a poster with the new slogan of the daily, and encourages its readers to be active in the public sphere.

"There is no freedom without solidarity" appeared for the first time as the slogan of "Gazeta Wyborcza" in the newspaper’s masthead in 1989. At that time, it expressed a desire to build a new state based on democracy and community. The return to the slogan that will take place tomorrow symbolizes solidarity with social and professional groups excluded in Polish society - people with disabilities, teachers, the LBGT + community, doctors, nurses and judges.

Solidarity with those who are excluded is an essential part of „Wyborcza’s" DNA. Today, we want to remind all these groups that we support them - says Jerzy Wójcik, publisher of "Gazeta Wyborcza". 

In the special statement of the entire journal team one can read: The message: "There is no freedom without solidarity" obliges us. The world as we knew it - stable, safe, predictable - will fall apart, if we close ourselves in selfishness, if we are busy with our own immediate interest, if we only only buy and consume. Then we will open the gates for populists and political charlatans (...). So we return to the beggining: "There is no freedom without solidarity".

The statement of the editorial team of „Gazeta Wyborcza” can be found at It will also be sent via e-mail to all subscribers of’s newsletter and all subscribers of digital offer.

To suport the change of the slogan, the "Gazeta Wyborcza's" team prepared special editorial and promotional activities. Readers will be able to find additional content in this weekend's issue of the daily, in local weeklies and - from today - on the website.

The Saturday issue of "Gazeta Wyborcza" will be accompanied by a poster with the new slogan of the daily, as well as i.a. legal information for people taking part in equality marches and a guide on how to deal with homophobic remarks. The pages of the enlarged edition of the newspaper will feature a photoreportage on non-heteronormative people, a report on the perception of the LGBT + community by Poles and a calendar of equality marches.

The poster will be distributed during the Saturday manifestation in the Polish capital, which will take place under the slogan "Warsaw against violence: Solidarity with Bialystok" (July 27, from 14.00 on Defilad Square) and also during the march against violence, planned for Sunday in Bialystok.

Additionally, all Friday weekly local magazines of "Gazeta Wyborcza" issued today include articles on i.a. the situation of people from the LGBT+ community, announcements and reports on solidarity demonstrations, as well as interviews with experts. The mastheads of the weekly magazines – in order to express "Gazeta Wyborcza’s" solidarity with people attacked in Bialystok - has been enriched with the rainbow. A similar graphic will also appear in the masthead of the nationwide weekend edition of "Gazeta Wyborcza" and in the logo of the website.

At, Internet users can find special materials, including a video with journalists and reporters of "Gazeta Wyborcza" saying what solidarity means to them. Tomorrow the website will publish a spot presenting the most important activities of Poles manifesting their solidarity with excluded people, i.a. from the LGBT + community, people with disabilities, women or court employees.

Reporters of will keep their users up to date with weekend events throughout the country supporting the LGBT + community. All articles on this subject will be available for readers without limits.

"Gazeta Wyborcza" also encourages its readers to express their opinions on current events in Poland, especially in connection with the events from Bialystok, as well as sharing their stories depicting solidarity with others. Such texts can be sent to the e-mail address: All those who want to be kept informed about the situation of, for example, the LGBT + community or issues related to the climate crisis, the editorial team proposes to subscribe to the newsletters at

The change of the "Gazeta Wyborcza’s" slogan is supported by a promotional campaign conducted on the radio (Radio TOK FM), the Internet (social media) and on the website.

"Gazeta Wyborcza" is the largest opinion-forming daily in Poland. It was established in 1989 as a platform for the first democratic elections to the parliament. The content of the daily is available both in paper and digital form - on websites, in the mobile application and in the reader version. "Gazeta Wyborcza" is also a leader of the transformation proces of the digital press in Poland.

"Gazeta Wyborcza’s" team has been involved in the most important nationwide and local social, educational and cultural activities from the very beginning; is also the initiator of numerous campaigns and projects. Recently, the daily supported e.g. striking teachers, preparing a special edition of the newspaper, strike newsletter and the sale of a special digital subscription offer, from which the revenue - 200,000 PLN - was donated to support the strikers. Earlier, its team also took part in the Black Protests, got involved in the "Rodzić po ludzku" campaign and encouraged others to suport Wielka Orkiestra Świątecznej Pomocy.



Michael Spinner-Just's picture

Michael Spinner-Just


2019-07-29 13:48

The World Printers Forum (WPF) is an organisation of newspaper printers and suppliers within WAN-IFRA. It promotes the power of print and the sustainability of print production. Read more ...

WAN-IFRA offers the supplier companies a plethora of platforms to present their valuable products and services to our top-level publishing community, with top-quality exhibitions, events, webinars and workshops, publications, newsletters and more. Read more ...