World Association of News Publishers

JAMES – Your Digital Butler wins DMA Award for ‘Best Customer Retention Programme’

JAMES – Your Digital Butler wins DMA Award for ‘Best Customer Retention Programme’

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Leuven, Belgium, 9 December 2019 – JAMES – Your Digital Butler, the AI for personalising news reading triggers, developed in partnership by Twipe and News UK has won a DMA Award (Data & Marketing Association) for Best Customer Retention Programme. The project also secured a bronze award for Best Use of AI.

This year’s DMA Awards were held in London, presented by Russell Kane. The awards recognise exceptional use of data and AI to create products that push the industry forward.

Twipe is very proud to have partnered with The Times and The Sunday Times to create a product that observed a 49% reduction in churn.

About Twipe
At Twipe we help newspapers grow and retain subscribers. Publishers like Le Monde and DuMont use our platform for advanced ePaper and digital edition management as well as our tools for in-depth ePaper insights and churn prevention. We invest in research and personalisation technology with our product JAMES – Your digital butler, an AI developed in collaboration with The Times. Every day we ensure that you deliver to your readers the newspaper editions they love.

For more information about Twipe, please visit



Michael Spinner-Just's picture

Michael Spinner-Just


2019-12-09 14:51

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