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As media competition escalates, the need for advertising department optimisation increases. The implementation of three strategies will move the newspaper ad department toward better profitability and sales effectiveness: Managing yield and pricing management, focusing on ad effectiveness and developing the digital sales department
Mitko Dimitrov
2011-03-08 14:14
Links:
[1] http://sageandstride.orgwww.wan-ifra.org/reportdnl?fid=28503&nid=33793&fty=4
[2] http://sageandstride.orgwww.wan-ifra.org/category/reports/advertising
[3] http://sageandstride.orgwww.wan-ifra.org/category/reports/electronic-media