World Association of News Publishers


Advertising Best Practices

Advertising Best Practices

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Summary

As media competition escalates, the need for advertising department optimisation increases. The implementation of three strategies will move the newspaper ad department toward better profitability and sales effectiveness: Managing yield and pricing management, focusing on ad effectiveness and developing the digital sales department


Date:
2007-05-28
Language:
English
Type:
SFN Report
Number:
6.3
Author:
Shaping the Future of the Newspaper

Author

Mitko Dimitrov

Date

2011-03-08 13:14

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